SPECIAL OFFERS ON PLAYKIDS+ AND FOCUS APPS FOR ORANGE CUSTOMERS WITH WIDE-REACHING MARKETING ACROSS FRANCE
London, 5 September 2024 – Sandbox Group, the London-based group operating a network of learning businesses, has partnered with Orange France to promote smart gaming on the first day of school. This collaboration features special offers on two of Sandbox Group’s flagship products: PlayKids+, the learning and entertainment app for young families and Focus, a cognitive development app for adults, tailored exclusively for Orange customers.
To reach a wide audience, Sandbox and Orange France are leveraging a variety of marketing channels, including premium SMS direct marketing and a full takeover of the Paris transportation app, Bonjour RATP. These efforts are timed to coincide with the first day of school, ensuring maximum visibility and engagement.
Orange customers can enjoy exclusive deals on PlayKids+, the award-winning edutainment app that offers children a safe and fun environment to learn through games, videos, and interactive activities. For adults, Focus delivers a premium experience in smart gaming, designed to enhance memory, focus, and problem-solving skills through a variety of brain-training games.
Shan Eisenberg, Chief Commercial Officer at Sandbox Group, says: “We are delighted to promote two of our premium subscription services with Orange, addressing both young and adult audiences. This collaboration allows us to realize new types of partnerships with telcos, expanding our reach and impact.”
Sean Kildea, Commercial Director at Orange France says: “A year after unveiling with Sandbox their new smart gaming service for grown-ups, we’re glad to continue the partnership in the dynamic Gaming category, especially across services such as Focus or PlayKids+ which promote smart screen time on mobile – a hot topic that’s very important to us.”
This partnership marks a significant step forward in bringing high-quality educational and gaming content to more households across France, reinforcing Sandbox Group and Orange France’s commitment to enhancing the digital experience for all ages.
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For more information please contact:
Agnes Lesti: Comms and Partnerships Manager at Sandbox a.lesti@sandboxkids.io
About Sandbox Group:
https://sbxgroup.com
Sandbox Group is the global digital entertainment and learning company committed to providing unparalleled experiences through video streaming and smart gaming. Sandbox Group’s brands include PlayKids+, the first edutainment app that grows with the kids, Focus, cognitive training app for over 40s, and Leiturinha, Brazil’s No1. kids book subscription service. Sandbox partners with 20+ leading Telcos, PayTV and streaming players globally including T-Mobile US, Amazon, TIM, Sky Brasil, United Media and more.