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Sandbox Group Partners with Virgin Media O2 in the UK, Bringing Fun Learning Opportunities on O2 Priority

EXCLUSIVE OFFERS ON PLAYKIDS+ AND FOCUS APPS, PLUS SPECIAL CRAFT BUNDLE FOR KIDS NOW AVAILABLE FOR O2 PRIORITY MEMBERS

London, 29 October 2024 – Sandbox Group, the London-based group operating a network of learning businesses, announced a new partnership with Virgin Media O2, offering Priority members a chance to experience a world of fun learning through exclusive, limited-time offers. 

Just in time for October half term in the UK, users can redeem a variety of benefits through the O2 Priority app, designed to inspire learning and creativity for children and adults alike.

As part of the campaign, O2 Priority users will have access to the following exclusive offers:

  • Three months of free access to PlayKids+ (worth £25+): Discover the ultimate learning and entertainment app for children, packed with safe and educational content tailored for young minds.
  • Three months of free access to Focus (worth £25+): Boost mental agility with engaging puzzles and memory games designed to keep your mind active and sharp.
  • Three PlayKids Creations Craft Packs (Save 60%): Enjoy hands-on, educational art activities with fun craft kits that spark creativity and inspire learning through play.

Shan Eisenberg, Chief Commercial Officer at Sandbox Group, says: “This exciting first step of partnership with Virgin Media allows us to share our vision of learning through play with the widest audience and reach possible. By offering a mix of digital and hands-on experiences, we’re giving families the tools to engage in meaningful, educational activities that are both fun and enriching. We’re excited to bring these exclusive offers to Priority users and inspire a love of learning for all ages.”

The PlayKids+ app, designed for children aged 0-8, offers a safe and enriching platform featuring a wide variety of games, videos and interactive content that fosters key developmental skills such as literacy, numeracy, creativity, and emotional intelligence. The Focus app provides adults with fun, brain-training activities that improve focus and cognitive function, making it a perfect complement to the PlayKids offering.

In addition to digital experiences, PlayKids Creations brings hands-on learning into homes with craft kits that encourage creative expression and problem-solving. Each kit provides an opportunity for children to explore their artistic side while developing fine motor skills and engaging in meaningful, educational play.

The partnership between PlayKids and Virgin Media O2 exemplifies how brands can collaborate to deliver enriching experiences to families, bridging the gap between digital and tactile learning.

The exclusive offers will be available via the O2 Priority app from 21 October 2024 to 30 November 2024.

For logo & images click HERE

For more information please contact:
Agnes Lesti: Comms and Partnerships Manager at Sandbox a.lesti@sandboxkids.io

About Sandbox Group:
https://sbxgroup.com
Sandbox Group is the global entertainment and learning company offering a seamless ecosystem where digital and physical experiences enrich each other, paving the way for innovation, growth, and a deeper impact on our young audience’s lives. Sandbox Group’s brands include PlayKids+, the first edutainment app that grows with the kids, Focus, cognitive training app for over 40s, and Leiturinha, Brazil’s No1. kids book subscription service. Sandbox partners with 20+ leading Telcos, PayTV and streaming players globally including T-Mobile US, Amazon, TIM, Sky Brasil, United Media and more.