POPTROPICA MOVES ITS WEB VERSION TO THE COOLMATH GAMES WEBSITE

SANDBOX GROUP’S STRATEGIC MOVE TO MAKE POPTROPICA EXCLUSIVELY PLAYABLE ON COOLMATH GAMES GIVES NEW LIFE TO THE CLASSIC GAME

London, 5 February 2024 – Sandbox Group, the London-based group operating a network of learning businesses, announced that it is migrating the web version of Poptropica its online role-playing game to Coolmath Games, the Group’s casual gaming site.

Poptropica, created in 2007 by Jeff Kinney, the author of the Diary of a Wimpy Kid series, represents an early form of the metaverse concept, prompting children to solve problems in a magical universe made up of several islands that kids are encouraged to explore. Suitable for children aged 6 to 15 the role-playing game has a strong educational focus, encouraging creativity and self-learning.

Poptropica was acquired by Sandbox Group in May 2015 as the first acquisition under the Family Education Network (FEN) umbrella. The Group later acquired several award-winning and high profile digital family and learning brands including Code Kingdoms, online coding courses for kids, Hopster, preschool learning platform, and Coolmath Games, online brain-training site.

The migration of the web version Poptropica to be playable exclusively on the Coolmath Games website is a strategic decision by Sandbox to centralize the game's web presence in a familiar and compatible environment. Coolmath Games has been a host for Poptropica for over four years now, making this move a natural progression towards exclusivity on the web platform.

The transition of Poptropica ensures that the much-loved game remains active and accessible for its dedicated player base while it will continue to be available on Steam and mobile platforms, maintaining its multi-platform presence. A date for the migration will be made available on Poptropica and Coolmath Games in the coming weeks.

Natalie Shahmiri, GM of Poptropica, says: “We believe that this is an exciting new chapter in the evolution of Poptropica as it will open up new opportunities for it to grow within the Coolmath Games ecosystem, leveraging the site’s established audience. We know that there’s a generation of users who grew up playing Popropica so with the migration we are reinforcing our commitment to preserving the legacy of the game while adapting it to the evolving preferences and needs of the modern gaming community.’



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For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager   a.lesti@sandboxkids.io



About Sandbox Group:
https://sbxgroup.com/
Sandbox Group is a London-based group operating a network of learning businesses. At Sandbox we seek to build, nurture and support the scaling of a diverse family of brands and services. We know the whole is greater than the sum of its parts, so we believe in the power of collaboration with like-minded partners to create fun, engaged learning. Our businesses are at the intersection of the digital, learning and media industries and include brands like Code Kingdoms, online coding courses for kids, Hopster, preschool learning platform, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reaches over 65 million children, their parents, and teachers.

About Coolmath Games:
https://www.coolmathgames.com/
Coolmath Games is our brain-training site, for everyone, where logic & thinking meet fun & games. We have thousands of strategy, logic, trivia and numbers games for everyone to explore. All of our games have been carefully selected to be both fun to play and mentally stimulating. Our games build skills like pattern recognition, logical reasoning, memory recall, strategy, and of course, math! Our games have no violence, no empty action, just a lot of challenges that will make you forget you're getting a mental workout.

About Poptropica
http://www.poptropica.com
Poptropica is a virtual world, in which users explore and play in a certified-safe online environment. Every month, millions of players from around the world are entertained and informed by Poptropica’s engaging quests, stories, and games. Players create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as players discover and solve mysteries unique to each Island.