London, 12 April 2024 – Sandbox Group, the leading provider of digital subscription content services for children and families worldwide, announced that it has launched a new free ad-supported (FAST) channel on Netgem TV. PlayKids TV will be distributed in the UK and Ireland through Netgem’s ISP partners including TalkTalk TV, Community Fibre TV and Better TV.

The new kids channel, PlayKids TV, offers families educational entertainment with curated videos organised around key moments of the day such as morning routines, afternoon play and bedtime. The scheduling of the channel will allow kids to ease into the day with cosy stories and original songs such as ‘Let’s get ready’ that helps youngsters get ready in the morning. In the afternoon children will find content in PlayKids TV based around themes such as arts and crafts, playing together nicely and songs about animals. In the evening little ones can enjoy winding down stories and bedtime songs.

On PlayKids TV families will also find content curated around main events around the year such as summer holidays, back-to-school and Christmas. Some of the featured animations on the free-to–watch channel include:

  • Talking Tom & Friends
    Talking Tom and his friends are best friends with big dreams and even bigger adventures. They’re on a mission to make their mark on the world and become superstars!
  • Earth to Luna
    This fun learning show features a curious little girl, Luna, and follows her adventures as she shares her passion for science.
  • The Hive
    Through this charming animation young kids can learn about bees, why they’re important and can find out all about the world and how it works.

To find PlayKids TV’s fun education videos, users can simply go to Netgem TV on their TV or download the Netgem TV app from the App Store and Google Play. The channel will be promoted across the service and it can also be discovered in the dedicated Kids hub.

Ben Pugh, Head of Partnerships at Sandbox Group says: “With over 10 years in the children’s media business we know how to engage kids best throughout the day and that entertainment alone isn’t enough. So our focus is on providing fun educational videos for families that children love and parents can feel good about. We’re excited to be able to offer quality, curated learning content for free for families via Netgem TV’s FAST service.’

Mathieu Ghariani, Director of Commercial Operations at Netgem says: “We are thrilled to include PlayKids TV among our 130 FAST channels, which are distributed as part of our service in the UK through TalkTalk TV and numerous other operators. Netgem's recent announcement regarding the expansion of our FAST service into new territories, dubbed 'FAST Lane,' underscores our commitment to providing Telecom Operators with an exceptional experience while maximizing revenue for both operators and content owners. The addition of exclusive and reputable children's content such as Playkids TV to our service exemplifies our dedication to a robust content strategy aimed at delivering a 'Telco grade' experience to our valued clients.”

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For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager

About Sandbox Group:
Sandbox Kids seeks to nurture curiosity, growth and play in kids globally through safe, fun digital learning experiences that parents can trust, helping them enhance their kids’ skills and deepen their awareness of the world. The Sandbox Kids suite of products includes Hopster for ages 0-4, Curious World for ages 4-8, Kidomi for ages 3-12 and PlayKids for ages 0-6. Our products feature the best selection of curated, age-appropriate content that kids and parents love and are optimised for any device or platform.

About Netgem TV: is a digital video entertainment platform for families. The platform's services allow rights holders to enhance their content, and telecom operators to create or improve their entertainment service. The platform offers content from around a hundred French and international rights holders and is used to provide operator-branded services (B2B2C model) to more than 500,000 subscriber households. Netgem is listed on Euronext Growth. (ISIN : FR0004154060, Reuters : ETGM.PA, Bloomberg: ALNTG FP)