London, 27 November 2023 – Sandbox, the London-based group operating a network of learning businesses, with IMPS the worldwide licensor of The Smurfs - today announced that they have launched a new educational kids app: The Smurfs - Educational Games.

The new game celebrates the 65th anniversary of the classic cartoon. Now little ones can explore the Smurfs' Village and play 10 different mini-games covering a range of different learning areas. It aims to develop creativity, number recognition, hand-eye coordination, memory, and attention skills. The app includes activities such as painting, music, puzzles, numbers and counting, mazes, and well-known games like dominoes and word search

The new collection of mini-games was developed by Edujoy who specializes in developing educational mobile games for kids of all ages. The Spain-based company has under its belt over 100 educational games in collaboration with some of the biggest children’s brands like Masha and the Bear and Hello Kitty.

The new Smurfs game featuring the beloved blue characters is completely free and is available for iOS and Android devices in 5 different languages: Spanish, English, French, Italian and Portuguese.

Features include:
● Free and available for iOS and Android
● Official The Smurfs game
● Educational fun games for kids
● Wide variety of educational games for children including 10 mini-games
● Colorful and attractive graphics from the animated series
● Ideal for developing new early learning skills
● Simple and intuitive interface

More Info and Downloads:

Shan Eisenberg, Chief Commercial Official of Sandbox Group says: “We are really proud to have been selected by the Smurfs to bring to life a learning app with their iconic characters to be enjoyed by kids around the world. Sandbox has extensive experience in leveraging our educational game know-how and in-house gaming studio for top IP brands and we are chuffed about the opportunity to help celebrate such a significant milestone.”

Fabienne Gilles, Chief Commercial Officer and Head of Consumer Products at IMPS - The Smurfs says “Edutainment occupies a central position within The Smurfs’ licensing program. They are powerful characters when it comes to communicating with kids and they always do it with a unique touch of smurf-fun! We are very proud to launch this new learn and play app with Edujoy and Sandbox Group.”

For logo & images click HERE

For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager

About Sandbox Group:
Sandbox Group is a London-based group operating a network of learning businesses. At Sandbox we seek to build, nurture and support the scaling of a diverse family of brands and services. We know the whole is greater than the sum of its parts, so we believe in the power of collaboration with like-minded partners to create fun, engaged learning. Our businesses are at the intersection of the digital, learning and media industries and include brands like Code Kingdoms, online coding courses for kids, Hopster, preschool learning platform, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reaches over 65 million children, their parents, and teachers.

About Edujoy:
Edujoy is a Spain based company founded in 2011. We are focused on providing Educational Games for babies, toddlers and kids up to 8 years old from all over the world. With more than 70 games and +500M downloads worldwide our games are being played in more than 35 different countries and many different languages.

About Peyo, LAFIG Belgium/IMPS (International Merchandising Promotions & Services)
IMPS, together with LAFIG Belgium, are the official licensors of the beloved little blue characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, digital and video games, broadcasting deals, theme parks, live shows, and family entertainment experiences, that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run IMPS since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.

About The Smurfs™
Blue and cute, standing only three apples high, the Smurfs value team spirit, loyalty, optimism, fun and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. They live in a village full of mushroom-shaped houses, hidden in the heart of a magic forest where few people venture to go. Born in a comic book in 1958, Peyo’s little blue characters have been spreading happiness and entertaining kids and families for generations. The Smurfs animated series (2021) is airing worldwide on Nickelodeon. A new Smurfs movie produced and distributed by Paramount Pictures/Nickelodeon Animation and starring Rihanna as Smurfette has been recently announced with a February 2025 theatrical release.